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International beer festival coming to town

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Macau is going to have a new international beer festival starting from September 28. The event will include the 1st Beer, Wine and Spirits Expo, with 21 companies participating, together with worldwide products. Billed as “the biggest beer party in town”, the event will last until October 1st at the Grand Waldo Convention and Exhibition Centre.
Trendy Convention and Exhibition Ltd, the event’s organizer, said at the introductory press conference that Macau enjoys a reputation as the “Las Vegas of the East” and attracts thousands of visitors; therefore they hope to provide a platform for wine traders as well as wine lovers. The Macau International Beer Festival (MIBF) aims at providing a regional business service platform for various beer, spirit and wine manufacturers, agents, distributors and bars. A "Business Matching Service" will assist entrepreneurs in their search for the right partners, promote their products and services, as well as help to develop business opportunities. All business projects and plans will be placed on an online business matching engine or other channels enabling participants to reach target partners.
According to the organizer, there will be a total of 35 booths. Exhibitors’ products will come from countries all over the world, including Germany, France, the United Kingdom, Portugal, Japan, mainland China and the United States, to name to few.
The entertainment party will be open from 5p.m. to 1a.m. Programs will be divided into three periods, namely the Merchants & expo period, Carnival & performances, and Disco. The exhibition aims at creating a sustainable event, generating an integrated platform for B2B and B2C. “Besides the regular B2B, platform, we try to provide exhibitors with approaches to citizens and know the real market demand,” said the organizers. More information is available on www.smeshoppingfair.net

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