Football: World Cup to boost South Africa tourism

Next year’s World Cup will help South Africa promote its tourism industry in new markets, especially in the Americas where the nation has little presence, organising chief Danny Jordaan said in Cape Town yesterday.
Qualifying nations like Mexico and Honduras will raise South Africa’s profile in the Americas, while strong ticket sales in the United States will give the country a new boost among American travellers, he told parliament’s tourism committee.
“Mexico, Honduras, these are all completely new markets. The US has bought the higest number of tickets, 82,000,” he said. “It carries great opportunity if we can strengthen tourism in the US market.”
“In many of these [qualifying] countries we do not have an embassy,” he said. “There is a high interest and it comes with great opportunities.”
He said tourism officials in towns like Mossel Bay in the Western Cape were hard at work learning Spanish in preparation for the arrival of the Paraguay team making its base there.
This year South Africa received 9.5 million tourists, a number expected to jump to over 10 million next year, with an estimated 450,000 visitors following their teams to the World Cup.
“Part of the legacy outcome is a very strong tourism legacy,” Jordaan said.
Stadiums are wrapping up construction and Jordaan said they “will surprise the world in terms of quality.”
After the final draw on December 4, officials can better plan where the crowds will move, however Jordaan said an extra 1,000 buses and 200 airplanes will be needed.
Jordaan said a successful World Cup would be reason to bring the Olympics to the continent for the first time.
“I think a successful World Cup will put pressure on the [International Olympic Committee] to award for the first time... the Olympics to Africa”.