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World Environment Day 2012 Carnival: DSPA launches environmental hotline

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image DSPA Director Cheong Sio Kei mentioned several measures to improve environmental awareness

To commemorate the June 5 World Environmental Day, Macau’s Environmental Protection Bureau (DSPA) kicked off an “Environmental Week” campaign and announced the establishment of the city’s first designated environmental hotline for relevant enquiries, complaints and feedback from the public.

At the opening ceremony of the “2012 World Environment Day Carnival by Two Regions and Five Cites” which marked the beginning of the week-long campaign, DSPA Director Cheong Sio Kei announced the launch of the hotline on 2876-2626 as a medium to bring the authority closer to the public by directly listening to their enquiries, complaints, suggestion and other feedback in relation to environmental issues.

As another green initiative, the Bureau also launched an upgraded version of its online info platform the “Geographical Environment Information System”, that features a more user-friendly interface, updated graphics and database, as well as more thorough collection of green information, so that the public can have a more comprehensive understanding of the position, function, and operation of various green facilities across the city.

Cheong said in his opening speech that although the latest survey showed the Macau public’s green awareness has reached a certain level, local people still have a long way to go in terms of the practical execution of green initiatives.

“That’s why we launch the ‘2012 Macau Environmental Week’ under the theme of ‘Love Green, Love Life’ to raise the public’s environmental consciousness. So that they can approach the environmental conservation issue in their daily lives, by carrying out the green measures and green behaviours themselves,” Cheong said, “and we hope the green attitude will extend beyond the Environmental Week, and stay with the city for good.”

He hoped the Environmental Week would help to further improve the city’s green awareness, through a collective effort with neighbouring cities, including the fellow Special Administrative Region of Hong Kong, and five nearby Guangdong cities of Zhuhai, Guangzhou, Zhongshan, Dongguan, and Shenzhen. Representatives of the two regions and five cities gathered at the event.

DSPA expected to bring synergy effects to the campaign by grouping up with neighbouring cities in regional green promotion and development. The ceremony was followed by performances by a local children's group, pop singers and drama, as well as a prize presentation ceremony for an environmental arts competition. 11 official bodies and social groups were also at the scene to host an array of booths with games and prizes for children and parents. Most of the games were related to environmental protection, hoping to instil green awareness in the younger generation from an early age.

In spite of the hot and sunny weather, many parents brought their children to the site for games and fun with an educational purpose. In addition to DSPA, the Consumer Council, the Civic and Municipal Affairs Bureau, the Educational and Youth Affairs Bureau, the Transport Bureau, the Infrastructure Development Office, the Meteorological and Geophysical Bureau, and the Energy Development Sector Office were also there. As for social groups, the General Unions, the Macau Federation of Trade Unions, the Macau General Union for Neighbourhood Associations (known as Kai Fong in Cantonese), and the Women’s General Association of Macau also ran their booths in the event that took place in Tap Seac Square.

Last year's DSPA featured the mascot of Mr. Earth as the character representing their campaign, and this year the authority launched another mascot, Mrs. Tree, to couple with Mr. Earth for double promotion of environmental conservation. DSPA said the cartoon characters, with their cute look and friendly personalities, would serve to bring green messages to the public, especially the children, in a more interesting and impressive way.

 



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