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Agreement between Sands China and Playboy ended

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Sands China Ltd. and Playboy have terminated their agreement. According to a Sands statement, the agreement concluded in a friendly manner. “Sands China Ltd. and Playboy Enterprises have amicably agreed to end their relationship at the end of March 2012. The decision was based on both parties’ mutual decision to explore new opportunities in reaching Macau’s visitors” says the Sands China Ltd statement.
The original agreement stated that Playboy Enterprises would have a Playboy Mansion Macau of 30,000-square-foot at Cotai  this year. The Playboy Mansion would be modeled after Hugh Hefner’s Playboy Mansion in Los Angeles. It would have bars, lounges, a nightclub, gaming, and retail stores.
The agreement between Sands China and Hefner’s company started with the opening of a 12,000-square-foot entertainment area at the top of Sands Macau casino. Recently, the venue was transferred to the club “Bellini” at the Venetian.

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