Macau joins regional marketing force

Macau Government Tourist Office launched a joint destination promotion in Malaysia, Thailand and Singapore last week to boost multi-destination itineraries covering Macau, Zhuhai and Zhongshan in the Southeast Asian markets.
In a first ever joint event between Macau, Zhongshan and Zhuhai, a delegation of over 20 tourism officials and travel trade representatives from the regions presented tourist products of the three destinations to 240 local trade and media at a tourism product seminars, travel marts and dinners held in Kuala Lumpur, Bangkok and Singapore respectively from March 8 to 12.
The MGTO is keen to position Macau as Asia’s popular business and leisure destination as well as the gateway to the Mainland, while joining forces with Pearl River Delta cities to promote multi-destination tourism.
The combined marketing project has been in planning since 2006 when the three cities signed the “Zhongshan, Zhuhai and Macau Tourism Cooperation Memorandum”.
A number of themed promotional materials on Zhongshan, Zhuhai and Macau, referred to as Greater Xiangshan, have been developed in 2007 including tourist map, guide book and golf guide.